HOW IVR AUTOMATION IMPROVES ORDER TAKING AND RESERVATION MANAGEMENT IN RESTAURANTS
In the fast-paced world of the restaurant industry, efficiency and customer satisfaction are of paramount importance. As restaurants strive to enhance their services and streamline operations, many are turning to IVR (Interactive Voice Response) automation provided by call center services for restaurants. This innovative technology has proven to be a game-changer in order taking and reservation management, providing a seamless experience for both customers and restaurant staff.
IVR Call Service Provider - Revolutionizing Restaurant Operations:
IVR technology is a telephony system that allows businesses to interact with customers through pre-recorded voice prompts and touch-tone keypad inputs. When integrated into call center services for restaurants, IVR becomes a powerful tool for automating various tasks, including order taking and reservation management.
Streamlining Order Taking:
Traditionally, customers would call the restaurant to place their orders, which sometimes led to long wait times and potential order inaccuracies during peak hours. However, with IVR automation, customers can now place their orders swiftly and accurately. A well-designed IVR system guides customers through the menu options, enabling them to select their desired dishes and customize their orders.
By eliminating the need for manual order processing, restaurant staff can focus on food preparation and providing exceptional in-house service. This not only enhances the efficiency of the restaurant's operations but also ensures that customers receive their orders promptly, leading to increased customer satisfaction and loyalty.
Effortless Reservation Management:
Managing restaurant reservations efficiently is crucial to avoid overcrowding and ensure a smooth dining experience for guests. IVR automation simplifies the reservation process by allowing customers to call and check table availability at their preferred date and time. The IVR system then confirms the reservation or suggests alternative options if the preferred slot is unavailable.
IVR call service providers offer customizable features that allow restaurants to set reservation rules, such as maximum party size or reservation lead time. This ensures that the restaurant operates at an optimal capacity, avoiding any issues with overbooking or underutilized tables.
24/7 Availability and Reduced Workload:
Restaurants often receive a high volume of calls, especially during peak hours and special occasions. IVR automation ensures that customers can place orders or make reservations at any time, even outside of the restaurant's operating hours. This round-the-clock availability enhances customer convenience and reduces the burden on restaurant staff.
Additionally, IVR call service providers offer the capability to handle multiple calls simultaneously. This means that customers do not experience busy signals, leading to improved customer satisfaction and reduced missed opportunities for orders and reservations.
Enhanced Data Collection and Customer Insights:
IVR systems can be designed to collect valuable customer data, such as preferences, dietary requirements, and contact information. This data is securely stored and can be accessed by the restaurant to personalize future interactions with customers. By understanding customer preferences, restaurants can tailor their offerings, promotions, and loyalty programs to better meet customer needs.
Conclusion:
The adoption of IVR automation in the restaurant industry, facilitated by professional IVR call service providers, is a strategic move that significantly improves order taking and reservation management. This innovative technology not only streamlines operations but also enhances customer experiences by providing efficient and personalized services.
By leveraging Bistrostack IVR technology, restaurants can cater to their customers' needs round-the-clock, reduce the workload on their staff, and gain valuable insights to drive business growth. As competition in the restaurant industry continues to intensify, embracing IVR automation is a forward-looking step that sets apart restaurants as customer-focused and efficient establishments, positioning them for success in the ever-evolving culinary landscape.
July 13 2023
STREAMLINING GROCERY STORE OPERATIONS WITH ONLINE ORDERING AUTOMATION
In today's fast-paced digital era, the retail landscape has witnessed a significant transformation, and the grocery industry is no exception. Online grocery shopping has become increasingly popular due to its convenience and time-saving benefits. To keep up with the evolving consumer demands and stay competitive, grocery stores are now turning to online ordering automation to streamline their operations and enhance customer experiences.
The Rise of Online Grocery Shopping:
The advent of online grocery shopping has revolutionized the way people shop for their everyday essentials. With just a few clicks on a grocery app, customers can conveniently browse through a wide range of products, select their desired items, and schedule delivery or pickup, all from the comfort of their homes. This convenience has driven the rapid adoption of online grocery shopping, making it an indispensable part of modern retail.
Enhanced Customer Experience:
One of the key advantages of adopting online ordering automation is the significant improvement in the overall customer experience. With traditional grocery shopping, customers often face long queues at checkout counters, crowded aisles, and the challenge of finding specific products. However, with an online grocery store, customers can easily search for products, access detailed information, and even filter results to find exactly what they need.
Additionally, the option to choose delivery or pickup times provides customers with the flexibility they desire, making it easier for them to manage their busy schedules effectively. Online ordering automation also enables personalized shopping recommendations based on customers' previous purchases, enhancing the shopping experience and fostering customer loyalty.
Operational Efficiency for Grocery Stores:
Implementing online ordering automation can bring significant operational efficiency to grocery stores. By integrating an efficient order management system, grocers can process orders seamlessly and reduce the chances of errors that may occur during manual order processing.
Moreover, automation can optimize inventory management, ensuring that the right products are available in the right quantities, thus minimizing the risk of stockouts or overstocking. Real-time inventory tracking also allows for better demand forecasting, helping grocery stores make data-driven decisions for purchasing and restocking.
Reduced Labor Costs and Increased Revenue:
Online ordering automation can lead to cost savings for grocery stores by reducing the need for additional staff at the checkout counters. Instead of allocating resources to manual order processing, store personnel can focus on more critical tasks such as ensuring a clean and organized shopping environment and providing top-notch customer service.
Furthermore, by offering online ordering options, grocery stores can expand their customer reach beyond their physical location. Customers from a wider area can now shop at the store, resulting in increased revenue potential.
Grocery Store Near Me – Driving Foot Traffic:
While online grocery shopping is on the rise, there will always be customers who prefer to shop in-person. By offering online ordering with the option for in-store pickup, grocery stores can attract customers who want to benefit from the convenience of ordering online while still enjoying the sensory experience of shopping in-store.
Additionally, optimizing online platforms with local SEO techniques ensures that when potential customers search for "grocery store near me," the store's website or app appears at the top of the search results, driving foot traffic to the physical store.
Conclusion:
The future of the grocery industry lies in embracing technological advancements and online ordering automation. By adopting this streamlined approach with BistroStack, grocery stores can offer their customers an unparalleled shopping experience while improving operational efficiency, reducing costs, and boosting revenue. Integrating an online grocery app with BistroStack intelligent automation not only keeps grocery stores relevant in the digital age but also sets them apart as leaders in customer-centric retail. As consumer preferences continue to evolve, harnessing the power of technology is the key to success for any grocery store looking to thrive in the competitive market.
June 22 2023
KEY FEATURES TO CONSIDER IN A RESTAURANT CALL CENTER AND IVR AUTOMATION SYSTEM
In the fast-paced world of the restaurant industry, efficient customer service is paramount. A well-equipped call center and IVR (Interactive Voice Response) automation system can be a game-changer for restaurants. Here are the key features to consider:
Multi-Channel Support: The system should handle calls, emails, and online chat inquiries seamlessly, allowing customers to communicate through their preferred channels.
Intelligent Call Routing: An advanced call routing feature ensures that incoming calls are directed to the right department or agent, reducing wait times and enhancing customer satisfaction.
Menu and Specials Integration: Integration with the restaurant's menu and specials allows customers to easily inquire about available dishes, prices, and promotions.
Reservation Management: The system should support reservation management, enabling customers to book tables, modify reservations, and receive confirmation details conveniently.
Personalized IVR: A customized IVR system with options like takeout, delivery, and table reservations helps customers navigate the menu and services efficiently, reducing call durations.
CRM Integration: Seamless integration with the restaurant's CRM system allows agents to access customer information and provide personalized service, enhancing the overall dining experience.
Performance Analytics: Robust analytics and reporting features provide insights into call volume, average handling time, customer satisfaction, and agent performance, enabling continuous improvement.
Investing in Bistrostack’s restaurant call center and IVR automation system with these key features will not only streamline operations but also elevate customer service levels, leading to increased customer loyalty and positive word-of-mouth. Prioritizing technology and customer-centric solutions is essential for success in the competitive restaurant industry.
June 14 2023
TOP FEATURES TO LOOK FOR IN AN ONLINE ORDERING AUTOMATION SYSTEM FOR GROCERY STORES
The digital transformation of the grocery industry has made online ordering a necessity for modern grocery stores. To ensure a smooth and efficient customer experience, it is crucial to invest in the right online ordering automation system. Here are the top features to look for:
User-Friendly Interface: An intuitive and easy-to-use interface enables customers to navigate the online platform effortlessly and place orders without any confusion by Grocery app.
Real-Time Inventory Management: Accurate and up-to-date inventory management ensures that customers only see available products, minimizing the chances of out-of-stock situations and disappointment.
Seamless Integration: The system should seamlessly integrate with existing systems, such as POS, CRM, and payment gateways, to streamline operations and avoid any technical glitches.
Mobile-Friendly Platform: With the majority of customers using smartphones, a mobile-friendly platform is crucial for a convenient and accessible ordering experience.
Order Tracking and Notifications: Providing customers with real-time updates on their order status and timely notifications enhances transparency and keeps them informed throughout the process.
Analytics and Reporting: Robust analytics and reporting features offer valuable insights into customer behavior, popular products, and inventory trends, enabling data-driven decision-making and business growth.
By prioritizing these top features in an Online Grocery ordering automation system, grocery stores can enhance customer satisfaction, streamline operations, and stay ahead in the competitive market with Bistrostack. Embracing technology is no longer an option but a necessity for success in the digital era of grocery shopping.
May 31 2023
BOOSTING RESTAURANT EFFICIENCY: THE POWER OF DELIVERY ROBOTS
In today's fast-paced world, restaurants face the constant challenge of providing quick and efficient delivery services to meet customer expectations. With technological advancements, implementing delivery robots has emerged as a game-changer in streamlining restaurant operations. In this blog, we explore how the integration of delivery robots can revolutionize your restaurant's efficiency.
Enhanced Speed and Accuracy:
Delivery robots eliminate the need for human couriers, enabling faster and more accurate deliveries. These autonomous machines navigate through traffic, roadblocks, and weather conditions with precision, ensuring timely deliveries. The consistent speed and accuracy of robots translate into increased customer satisfaction and positive reviews.
Cost Reduction:
Employing delivery robots can significantly reduce labor costs associated with delivery staff. Robots operate 24/7 without the need for breaks, salaries, or additional benefits. By eliminating human couriers, restaurants can reallocate resources to other essential areas, such as improving food quality, customer service, or expanding their menu options.
Improved Order Management:
Delivery robots seamlessly integrate with restaurant order management systems, ensuring efficient coordination between the kitchen, delivery staff, and customers. Automated routing and tracking capabilities optimize delivery routes, minimizing delays and optimizing delivery time. This streamlined order management process helps reduce errors, misplacements, and customer dissatisfaction.
Enhanced Safety and Hygiene:
Amidst growing concerns regarding contactless services and hygiene, delivery robots offer an optimal solution. Robots eliminate the need for direct human contact during deliveries, reducing the risk of contamination or transmission of pathogens. Moreover, these robots are equipped with sanitization mechanisms, ensuring safe and hygienic delivery experiences.
Scalability and Flexibility:
Implementing delivery robots allows restaurants to scale their delivery operations easily. With robots, restaurants can handle a higher volume of orders without worrying about workforce limitations. Additionally, robots can adapt to dynamic delivery demands, providing a flexible solution to cater to peak hours, holidays, or special events.
Conclusion:
The integration of delivery robots offers a myriad of benefits to restaurants seeking to enhance their efficiency and customer satisfaction. By leveraging these advanced technologies, restaurants can achieve faster, more accurate deliveries, reduce costs, improve order management, ensure safety and hygiene, and achieve scalability. Bistrostack Embracing delivery robots can give your restaurant the competitive edge it needs in the modern food industry landscape. So, gear up and let the robots revolutionize your restaurant's delivery experience!
May 19 2023
MANAGING HIGH CALL VOLUMES: WHY RESTAURANTS SHOULD INVEST IN IVR SYSTEMS
In the bustling world of restaurants, managing high call volumes efficiently can be a daunting task. From reservations and takeout orders to customer inquiries and feedback, the phone lines can quickly become overwhelmed, leading to frustrated customers and overwhelmed staff. However, there is a solution: investing in Interactive Voice Response (IVR) systems. In this blog post, we will explore why restaurants should consider adopting IVR systems to manage high call volumes effectively and improve overall customer experience.
Improved Call Routing and Customer Service:
IVR systems act as virtual receptionists, efficiently routing incoming calls to the appropriate departments or staff members. By providing callers with pre-recorded options and prompts, IVR enables customers to navigate through menus, select their desired service, and get connected to the right person quickly. This ensures that customers receive prompt assistance and reduces the time spent on hold or being transferred multiple times, leading to enhanced customer satisfaction.
24/7 Availability:
Restaurants often receive calls outside of business hours, such as inquiries about operating hours or making future reservations. IVR systems can handle these calls even when the restaurant is closed, providing customers with essential information or offering the option to leave a voicemail. By offering round-the-clock availability, IVR systems ensure that customers are attended to, regardless of the time of day, thereby improving accessibility and customer convenience.
Efficient Order Management:
For restaurants that offer takeout or delivery services, IVR systems can streamline the ordering process. Callers can use the IVR system to browse menus, select their desired items, specify customization options, and provide delivery or pickup details. This automation reduces the need for staff members to manually process orders, minimizing errors and improving order accuracy. Additionally, IVR systems can integrate with restaurant management software, further streamlining order management and reducing the chances of miscommunication.
Scalability and Flexibility:
Restaurants experience fluctuations in call volumes, especially during peak hours or special events. IVR systems provide the flexibility to handle these varying call volumes efficiently. With IVR, restaurants can easily scale up or down the number of available lines, add temporary messages or options to address specific events or promotions, and adapt to changing customer needs. This scalability ensures that customer calls are promptly handled, reducing wait times and preventing missed opportunities.
Cost Savings:
Investing in an IVR system can lead to cost savings for restaurants. By automating routine tasks, such as taking reservations or providing basic information, IVR systems reduce the workload on staff members. This allows the restaurant to optimize staffing levels and allocate human resources more effectively, potentially leading to labor cost savings. Furthermore, IVR systems can handle multiple calls simultaneously, eliminating the need for additional phone lines or hiring additional staff to handle peak call volumes.
Conclusion:
Managing high call volumes is a common challenge for restaurants, but investing in IVR systems can be a game-changer. IVR streamlines call routing, improves customer service, enhances order management, and offers scalability and flexibility. With reduced wait times, improved customer satisfaction, and potential cost savings, IVR systems empower restaurants to efficiently manage high call volumes and provide exceptional customer experiences. By embracing this technology with Bistrostack, restaurants can stay ahead in a competitive industry and establish themselves as customer-centric establishments.
March 22 2023
WHERE DO ROBOTS FIT INTO THE FUTURE OF FOOD?
The food industry is constantly evolving, and robots are increasingly being used to transform the way we produce, prepare, and consume food. With advancements in technology and artificial intelligence, robots are becoming more intelligent, capable, and efficient. In this blog, we'll explore where robots fit into the future of food and how they can revolutionize the industry.
March 8 2023
HUMAN VS. ROBOT: THE PROS AND CONS OF USING AUTOMATION IN FOOD SERVICE
The food service industry has undergone significant changes in recent years, with automation playing a more significant role than ever before. Automation, which refers to the use of machines or robots to perform tasks that were previously done by humans, has both advantages and disadvantages. In this blog, we'll explore the pros and cons of using automation in food service.
February 28 2023
FOOD DELIVERY AND SERVICE ROBOTS: CHANGING FACE OF RESTAURANTS INDUSTRY
Food delivery and serving Robots are indeed changing the face of the restaurant industry in many ways. With the advancement of technology and robotics, restaurants are now able to provide faster and more efficient services to their customers, making it more convenient for them to order and receive their food.
Here are some of the ways in which food delivery and service robots are transforming the restaurant industry:
Increased Efficiency: With the use of robots, restaurants can now automate many of their tasks such as taking orders, preparing food, and delivering it to the customer. This not only reduces the workload on the staff but also increases the speed and accuracy of the service.
Improved Customer Experience: The use of robots can enhance the customer experience by providing a more personalized and efficient service. For example, robots can remember customer preferences, provide recommendations, and process payments without the need for human intervention.
Cost Savings: Using robots for food delivery and service can significantly reduce labor costs for restaurants. They can also help reduce the cost of food waste, as they can accurately measure and prepare the required portion sizes.
Health and Safety: During the COVID-19 pandemic, robots have become even more important in the restaurant industry, as they can help reduce the risk of transmission of the virus. Robots can take over many of the tasks that require close human interaction, such as food preparation and delivery.
Accessibility: Food delivery and service robots can make restaurant services more accessible to people with disabilities or those who are unable to leave their homes. Bistrostack is a provider who can also provide services in areas where traditional restaurants may not be available.
In conclusion, food delivery and Serving Robots are changing the face of the restaurant industry in many ways, providing increased efficiency, improved customer experience, cost savings, health and safety benefits, and greater accessibility. As technology continues to advance, it is likely that we will see even more innovative uses of robots in the restaurant industry.
Allow BistroStack to transform your restaurant's website into a money generator by adding online ordering. And that's only the beginning: BistroStack includes a loyalty program, coupon codes, blogging, catering leads, live chat, and more.
February 24 2023
HOW AN IVR SYSTEM CAN IMPROVE YOUR CALL CENTER'S OPERATIONS
As a call center manager, you know that efficient and effective call handling is essential for providing excellent customer service. One way to improve your call center's operations is by implementing an interactive voice response (IVR) system. Here are some ways an IVR system can benefit your call center:
Improved Call Routing: An IVR system can route incoming calls to the most appropriate agent or department based on the caller's input or information. This can help reduce call transfer times and improve first-call resolution rates, leading to a better customer experience.
Increased Efficiency: With an IVR system in place, agents can focus on handling more complex or high-priority calls while routine or low-priority calls can be handled by the IVR system. This can help increase the overall efficiency of your Call Center, reduce wait times, and improve the productivity of your agents.
Cost Savings: By automating routine tasks and reducing the workload on agents, an IVR system can help reduce labor costs and increase operational efficiency. This can result in significant cost savings for your call center, which can be reinvested into other areas of the business.
Enhanced Customer Experience: With an IVR system, customers can easily access the information they need without having to wait for an agent. This can lead to a better customer experience, as customers can quickly get the answers they need and avoid long wait times.
Data Collection: An IVR system can be used to collect valuable customer data, such as their reason for calling or their preferences. This data can be used to improve call center operations, track customer satisfaction, and make data-driven decisions to improve the overall customer experience.
In conclusion, an IVR system can provide significant benefits to your call center, including improved call routing, increased efficiency, cost savings, an enhanced customer experience, and valuable data collection. By implementing the Bistrostack IVR system, you can streamline your call center operations, reduce wait times, and provide an excellent customer experience.
January 24 2023
HOW SERVICE ROBOTS ARE TRANSFORMING CUSTOMER SERVICES
How Serving Robots, Are Transforming Customer Services
Serving robots, also known as customer-serving robots, are being used in various industries Like Serving robots, to improve customer service. They can take on tasks such as answering frequently asked questions, directing customers to the appropriate person or department, and even handling simple transactions. These robots can be programmed with a wide range of knowledge and assist customers in multiple languages. They can also be integrated with other systems, such as inventory management and customer relationship management, to provide a more efficient and personalized service. Additionally, they can operate 24/7 and do not require breaks, overtime pay, or sick days. Overall, service robots are helping companies to improve customer satisfaction, reduce costs, and increase efficiency.
Serving robots can help you identify and address problems more quickly.
-Yes, that is correct. Robots Services can be programmed with advanced algorithms and machine learning capabilities to identify and address issues quickly. They can analyze customer data and feedback to detect patterns and trends and then use that information to make recommendations for improving service. For example, a service robot in a restaurant could manage all the deliveries on customer complaints about long wait times and then make recommendations for ways to reduce those wait times, such as increasing the number of cashiers on duty during peak hours. Additionally, service robots can be integrated with other systems, such as surveillance cameras, to detect and respond to potential issues in real-time, such as identifying a spill on the floor or a customer in need of assistance. This can help to prevent problems from escalating and improve the overall customer experience.
Serving robots can replace human customer service representatives.
- Serving robots can certainly perform many of the same tasks as human customer service representatives, such as answering frequently asked questions and handling simple transactions. However, it is important to note that service robots are intended to replace human customer service representatives. Instead, they are designed to complement and enhance the work of human customer service representatives by taking on repetitive and routine tasks, freeing up human representatives to focus on more complex and higher-level tasks. Additionally, service robots cannot replace the human touch and empathy that many customers appreciate in customer service interactions. Certain tasks are better suited to humans, such as handling sensitive or personal information, providing emotional support, or dealing with complex or unpredictable situations. Overall,
Bistrostack service robots can be an effective tool for improving customer service. Still, it is important to strike a balance between utilizing the strengths of service robots and maintaining the human element in customer service interactions.
January 6 2023
7 ADVANTAGES OF USING RESTAURANT POS SOFTWARE
Being a restaurant owner, you understand just how important workplace efficiency is. It can be the key difference between a good restaurant and a successful restaurant. If you can tell the difference between the two, you are already halfway through creating a successful restaurant. How do you turn your restaurant from being good enough to successful? Well, you will need some planning, and restaurant OS software must be in your planning. Why is that? If you can spare two minutes of your time, we can give 7 reasons why you must implement POS software for your restaurant. Let’s Take a look.
1. An Endless Menu:
Nobody wants to look at the same menu over and over again, especially people who come in regularly. So, how do you remedy that? Well, you bring in custom specials and/or seasonal delights. Now, these are special items that can be rotated depending on the day or the week. Having a POS system will allow you to easily add new specials and remove anything else if required. Now, this will be synced across all the menu displays on all the tables.
2. Restaurant Floor Management:
Managing reservations can be a tough job, especially during peak hours. However, having a POS system can totally change that. It will help you keep track of all the tables and help you book a table right from the main system.
3. Online Order Integrated into the System:
Having two different systems for dine-in orders and online orders can be quite frustrating. That is why having online orders integrated into the same system is essential for large restaurants. In-store POS service for restaurants can not only integrate all the online orders but can also automate the payments as well.
4. Smart Inventory Tracking and Management:
Managing your inventory is important, especially if you want all the items on your menu to be available at all times. POS system can help you track your inventory by categorizing every item, ingredient, and anything else you might have in your kitchen. It can even generate reports on the number of items you have and when to order.
5. Automated Accounting and Reports:
POS systems help you crunch large numbers and deal with your taxes easily. No longer do you need to pay accountants to do the books for you. You can do it yourself now, and POS software has many tools to help you with that.
6. Provides a Broad Range of Payment Methods:
Having a POS terminal, in addition to a cash drawer, will allow you to accept payments from a broad range of methods, including Apple Pay, Samsung pay, and more. This is essential in this day and age where people depend on a cashless payment system.
Live Order Tracking:
POS system allows your orders to be now tracked in real-time, which means you get a ping whenever someone orders something. On top of that, it also allows customers to change any item in case they ordered something by mistake.
If you are wondering how to implement a POS system in your restaurant, contact Bistrostack now. They specialize in developing software for restaurants and pubs. They can even help apply POS Services for payment solutions in your restaurant.
July 4 2022
4 WAYS TO DEAL WITH THE LABOR SHORTAGE IN 2022
Restaurants in the US are getting creative to overcome the labor shortage. Let Bistrostack help you to grow your restaurant business.
May 18 2022
RESTAURANT CALL CENTER SOLUTIONS OFFER A WIDE RANGE OF ADVANTAGES
Food delivery platforms have become the new normal. Due to strict social distance restrictions, people were forced to stop eating out and instead rely on takeout. Even as the constraints lessen, people have grasped the convenience of meal delivery.
April 14 2022
HOW TO LEVERAGE RESTAURANT CALL CENTER SOLUTIONS?
Platforms for food delivery have become the new normal. People were forced to cease eating out and instead rely on takeout due to strict social distance restrictions. People have grasped the convenience of meal delivery, even as the constraints gradually lessen.
March 10 2022
FIVE MUST-HAVE RESTAURANT TECH & HARDWARE
The most crucial restaurant technology you need to operate your business more efficiently and satisfy your visitors.
February 15 2022
5 ESSENTIAL ELEMENTS FOR EVERY RESTAURANT WEBSITE
One of the keys to the success of today's restaurants is a high-quality website that presents the brand and is easy to use for customers. An effective restaurant website can promote your business. In addition, it is beneficial to customers and helps maintain them.
January 20 2022
THE 5 BIGGEST BENEFITS OF INVESTING IN RESTAURANT KIOSKS
Self-service kiosks are a vital part of an omnichannel restaurant, helping restaurant owners get returns on their investments.
December 22 2021
BOOST YOUR PROFIT BY UPGRADING RESTAURANT'S DIGITAL STRATEGIES
We have made a checklist about how you can boost your restaurants' profits by upgrading digital strategies.